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Common Abuses
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Churning/Excessive Trading
Unsuitability
Selling Away
Unauthorized Trades
Mismarking Order Tickets
Misrepresentations and Omissions
Breach of Fiduciary Duties
Insider Trading and Front Running
Mutual Fund Switching
Overconcentration
Churning/Excessive Trading
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Churning
occurs when a broker or broker-dealer encourages and engages
in transactions that are designed to generate commissions rather
than benefit the client’s account. Churning can occur even if
the client made money on all the transactions for the account.
Investors
should also be very careful when signing any activity letters
for their accounts. Unless you fully understands the nature of
all the transactions executed in your account, do not sign anything
without consulting an attorney first. Churning cases are extremely
difficult to win when a broker or broker-dealer has several signed
letters indicating that the client knew that his/her account
had high activity.
Another
sign of excessive trading can be revealed by the cost/equity
ratio in an account. If your account's annualized total costs
of doing business exceed the amount of return on your investments,
you might have a problem.
Unsuitability
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In making an investment
recommendation to a client, a broker must make recommendations
that are consistent with the customer's risk tolerance, needs
and investment objectives. A broker has a duty to know his client
and only recommend investments and trading strategies that are
suitable for that client. An investment may be unsuitable if
a customer does not have the financial ability to incur the risk
associated with a particular investment, or if the investment
was not in line with the investor's financial needs; or if the
customer did not know or understand risks associated with certain
investments.
A broker has a duty
to understand the risk tolerance of an investor, the tax considerations
for the client, the client's prior experiences and appetite for
risk, and the level of return desired. It is the duty of a broker
to make recommendations that are appropriate and suitable given
his client's circumstances. If a broker breaches those duties
and makes unsuitable recommendations for a client, the broker
may be liable to that client.
Selling
Away
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Because of the many
investment opportunities that are available to brokers and their
clients, the NASD and regional stock exchanges have enacted strict
rules regarding the selling of investments outside the brokerage
firm.
For example, a broker
can not sell his client a partnership in an oil well outside
his brokerage firm, unless the broker follows strict guidelines
prescribed by the Stock Exchanges, the NASD and his firm. These
rules are designed to protect clients from relying to heavily
on a broker's funneling his client's funds to his friends business.
Be very careful of investing
in outside private placements and initial public offerings that
are recommended to you by your broker when the transactions are
executed outside the brokerage firm or his employer. When in
doubt, check it out!
Unauthorized Trades
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Under the Rules and
Regulations of the Securities Industry, a broker must have you
or an appointed agent give him/her the order for your account.
A broker cannot except
an order unless a person who you have given limited or full power
of attorney to, in writing, or yourself the gives broker the
order for your account.
Just because you are
married, your spouse can not place an order in your account
if the account is listed solely in your name.
Oral discretion, as
to time and price, can be granted, however no other orders can
occur in your account without your prior approval. If a transaction
occurs in your account and you did not initiate it, contact the
branch manager immediately in writing and request that the order
be canceled. Remember, time is always on your broker's
side.
Even if you have a discretionary
account, your broker is supposed to follow your instructions
with respect to the exercise of that discretion. If you have
told him, for example, that you do not want to buy anything risky
or on margin, the broker has an obligation to respect your instructions
Mismarking
Order Tickets
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The Rules and Regulations
of the Securities Industry requires that order tickets and the
corresponding confirmations be marked either Solicited or Unsolicited
when the broker or broker-dealer executes a trade in a clients
account.
Too frequently orders
are improperly marked as unsolicited when the broker or broker-dealer
solicited the order directly, or the order was solicited by operation
of law.
Some states require
that the orders be marked solicited whenever the client acts
upon a brokers recommendation within sixty(60) days of the brokers
original favorable recommendation. (Check your State’s Requirements)
This can even hold true
if the broker first favorable mentions five stocks and his client
acts on one of the stocks within two weeks.
Another factor that
can contribute to the intentional mis-marking a confirmation
ticket occurs when a broker or broker-dealer attempts to avoid
State Blue Sky Rules or for securities that his/her firm does
not recommend. Check your confirms, and if you broker or broker-dealer
solicited the order, make sure the confirmation is correctly
marked SOLICITED. These markings can come back and haunt you
if you have a dispute.
Misrepresentations and Omissions
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A broker is liable to
a client if that broker misrepresents material facts or omits
to disclose material facts to the investor regarding an investment,
and that client loses money as a result. Often these misrepresentations
or omissions disguise the risk associated with a particular investment.
A broker has a duty to fairly disclose all of the risks associated
with an investment.
Breach
of Fiduciary Duties
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It is important for every investor
to understand that his broker owes him a fiduciary duty. Listed
below are the basic fiduciary duties a broker has with his client.
The duties associated with a non-discretionary account include:
- the duty to recommend
a stock only after studying is sufficiently to become informed
as to its nature, price, and financial prognosis.
- the duty to carry
out the customer's orders promptly in a manner best suited
to serve the customer's interest.
- the duty to inform
the customer of the risks involved purchasing or selling a
particular security.
- the duty to refrain
from self-dealing or refusing to disclose any personal interest
the broker may have in a particular recommended security.
- the duty not to misrepresent
any fact material to the transaction.
- the duty to transact
business only after receiving prior authorization from the
customer.
Most of the abuses listed
on this page also constitute a breach of the fiduciary duty,
Insider
Trading and Front Running
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It is against the Rules
and Regulations of the Securities Industry to make any use, or
enter into any securities transactions while in possession of
nonpublic information or to place an order on the basis of "nonpublic" information
regarding pending orders in the marketplace.
While the most obvious
cases occur when a corporate executive passes along a secret
to some friends, Insider trading can occur on a much local basis.
For example, if your broker purchases or sells a particular security
on the same day that he solicits his/her clients to purchase
or sell that same security, he might be front running the market,
or trading on insider information. In most cases, when a broker
transacts in the same security as his clientele the broker must
take pay the highest price or take the lowest sale on that day.
Be very wary of brokers
who use sales pitches saying that his/her family has a position
in that security, as they might have other reasons than good
financial sense for you to trade this security. If your broker
has a position in the same security as you, remind him that he
is obligated to inform you when he liquidates his position.
Mutual
Fund Switching
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Mutual Funds are typically
long term investment vehicles, and the switching of funds within
a family of mutual funds can often be a sound financial decision,
depending on the times and different investment philosophy of
the particular fund. In fact, most mutual funds families allow
their investors to reallocate their investment throughout their
family of funds for free or for a small transaction fee. This
ability to shift assets within the same family of funds allows
the investor change their financial objectives without generating
large sales charges.
Notwithstanding, some
brokers will induce their clients to switch funds outside their
initial funds family. These type of switches can generate larger
commissions and sales charges for the broker. Usually, these
type of switches are accompanied by a letter from the brokerage
firm informing the client that another commission will be charged.
Nonetheless, be very careful when jumping from different mutual
fund families, as the commission available to the broker are
substantially increased.
Additionally considerations
that you as investor must consider while investing in mutual
funds are that there are certain monetary breakpoints where commissions
can be reduced. Sometimes investing the extra $1,000.00 can reduce
the brokers commission by a full percent. Always read the mutual
fund’s prospectus as it applies to commissions and expenses.
Overconcentration
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One of the most important
rules of investing is diversification. If a broker concentrates
your portfolio in any individual investment or type of investment,
then the risk of losses with that portfolio is dramatically increased.
Its the old adage that it is unwise to place all of your "investment" eggs
in one basket. A broker who does not diversify his client's portfolio
is potentially liable if that investment declines in value.

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